Blk Diamond Co. provides an activated charcoal toothpaste, popular for its safe teeth-whitening benefit. I wanted to promote this benefit throughout Blk Diamond*’s social media by showcasing models with large, white smiles. Staying true to Blk Diamond’s black color theme, all social media post’s backgrounds are in black and white, allowing the models to be highlighted, standing out in contrast.
*This project was created as an educational experience and is not associated with Blk Diamond Co. further than its use as inspiration in an educational format.